Board of Directors


Don Bell

Don Bell co-founded WestJet in 1996 and played a key role in quickly growing it to become Canada’s second largest airline. Don’s vision, ideas, and leadership were instrumental in creating a powerful company culture based on employee engagement and empowerment. By focusing on its people, Westjet was named Canada’s Most Respected Corporation, won an International Entrepreneurship Award for Outstanding Teamwork in 2001, received the Waterstone Human Capital Award for Canada’s Most Admired Corporate Culture in 2005, 2006, 2007, and 2008, and led the industry in terms of both growth and profitability. Don served many roles in WestJet including Co-Chief Operating Officer, EVP of Customer Service, and as a Boeing 737 Captain. Prior to WestJet, Don spent 18 years as President and owner of a Calgary-based company that developed, installed, and supported specialized software systems for enterprises. Don is a much sought after speaker on how employee engagement, commitment, and teamwork delivers tremendous market advantages and business results.

Marla R. Gottschalk

Marla Gottschalk is an Industrial/Organizational Psychologist exploring the evolution of modern organizations and their relationship with talent. She is currently the Practice Manager of People & Performance at Rand Gottschalk & Associates, located in Detroit, Michigan. Marla has held various roles in research and HR consulting, completing projects focusing on Millennials at work and organizational development. Her perspectives on work and organizations have appeared in the Huffington Post, The BBC, US News & World Report, and the World Economic Forum. A charter member of the LinkedIn Influencer Program, Marla addresses workplace topics such as organizational culture, employee engagement, and career development. Marla received a Doctorate in Industrial/Organizational Psychology from Wayne State University with a minor in Multivariate Statistics.

Brad Palmer

Brad Palmer is Jostle’s CEO and co-founder. He has more than 30 years of experience leading multidisciplinary teams and driving the commercialization of technology businesses. Most recently he provided overall leadership to OMNEX Controls where he improved strategy, process and leadership to quickly transform the company, thereby creating considerable value. Prior to OMNEX, Brad led Kodak’s ink-jet proofing and colour management businesses, where he successfully consolidated 15 teams from three companies into a unified worldwide operation. At Creo Inc. he served as a Corporate VP and led the inkjet printing and on-press imaging divisions, both of which introduced highly innovative products. Earlier, he founded ThermicEdge Corporation and built it into a public company that custom manufactured high-performance components for the electronics industry. Brad holds a Bachelor of Science degree in Chemical Physics from SFU.

Patricia Phillips

Patricia Phillips is the Chief Executive Officer and Chairman of the Board of PBA Land & Development, a privately owned Calgary company. Here she provides a leadership role in the company’s strategic direction, development, and asset management. Prior to joining PBA, Patricia strategically identified and executed a business model of founding, instrumentally developing growth, and finally exiting through various business combinations, three successful private oil and gas companies as Chairman of the Board and President. In addition to her success as an entrepreneur, Patricia brings a wealth of international experience in economics and finance from her past involvement at the General Agreement on Tariffs and Trade (GATT) in Geneva, Switzerland, where she developed trade policies for the Tokyo Round. She also has experience as a financial analyst on Wall Street, where she managed the energy and sovereign sectors, working directly with corporate finance, capital markets, and mergers and acquisitions. She has served as a director on a number of boards, of both public and private companies, including chairing reserve evaluation committees, compensation committees, and corporate governance committees. Patricia obtained a Bachelor of Arts (Magna Cum Laude) in Economics from Mount Holyoke College, and an MBA from the McCombs School of Business at the University of Texas (Austin).

Gerard de Leeuw

Gerard (Gerry) de Leeuw is a sought-after consultant in the oil and gas industry and is currently a member of the board of Cutter Resources. Previously he was VP, Exploration and Business Development for Surge Energy for three years and VP, Exploration and Development for Devon Canada for over 10 years, where he managed a yearly budget of over $1.6B. Prior to joining Devon, Gerry held senior positions in exploration, marketing, and business development with Northstar Energy, TCPI, Texaco, Amoco, and Esso Resources. Gerry is actively involved in volunteer sporting organizations such as Ski Jumping Canada and Nordic Combined Canada. He was the Chief of Distance for Ski Jumping at the Vancouver 2010 Olympic games. Gerry holds an honours’ Bachelor of Science degree in Earth Science from the University of Waterloo and an MBA from the University of British Columbia.

Alec Szibbo

Alec Szibbo is a co-inventor of the Jostle concept and a co-founder of Jostle. He has been recognized as one of Canada’s leading lawyers in the fields of Intellectual Property, Technology, and Internet Law. For over 35 years Alec has represented clients in the acquisition, commercialization, exploitation, and sale of technology assets and creative works. His past positions have included in-house counsel for Nortel Networks, Canadian Justice Department counsel, and partner in several Canadian national law firms. He was formerly a member of the Bars of California, British Columbia, and Ontario but has recently retired from the practice of law. For many years, he was also an Adjunct Professor at the University of British Columbia Law School. He has authored numerous publications and lectured at many national and international venues on Technology Law, Intellectual Property, and the Internet.